An Inside Look from a Developer’s Perspective
A website is built with many different pieces of technology. Each piece is specifically designed to do a job and there are many considerations when deciding what pieces will be used and how they fit together. How can you know what pieces need to be considered and how they affect you? This section of the site was written to help you understand some different aspects of website development.
» Standardized Code
When you are shopping for a shower curtain, it probably never entered your mind how many holes are in the shower curtain and if it matches the number of rings that you already own. You can buy a shower curtain with confidence that the number of holes will match the number of rings that you had purchased at another store. The reason for this is standards that are met by the manufacturers of shower curtains. As with shower curtains and many other industry standards, web development has standards that you may not be aware of.
Standards in the code that we write can help avoid numerous problems that arise from non-standard code. It helps the industry make improvements as a whole and allows a stable base for the ever-changing technology world.
» Browser Compatibility
Firefox, Chrome, Safari, Internet Explorer 7, 8, and 9. There are many different browsers that your website visitors will use to view your website. Each one of these browsers can have different ways of interpreting the code that is used to build your website. We have all seen the message that “This website is not compatible with your browser…”.
» Search Engine Optimization
When it comes to Search Engine Optimization (SEO for short), there is one dominant rule: “Content is King”. The majority of your search relevance and rankings are based off of the quality of content that you have on your website. In order for Google and other search engines to rank your content, they need to be able to index it.
We develop websites with the search engine indexing in mind. When your website is completed, you will be able to grow your website knowing that the website development has made it easy for search indexes to see your content.
40% of website visitors will leave a website that takes longer than 3 seconds to load. (source)
If Amazon increased their page load time by 100ms, they lose 1% of sales. (source)
If Google increased their page load time by 500ms, they get 25% fewer searches. (source)
The performance of your website is a key factor in how visitors perceive your site as well as it affects the likeliness of them returning to your website. The fact is, a slow website can cost you money and deter visitors.
We use many different methods to fully optimize your site so that it will load in an acceptable time. From optimizing images to writing efficient code, a lot is done to ensure a pleasant browsing experience by anyone who visits your website.
» Website Analytics
Do you know how much traffic your website gets or where that traffic comes from? Do you know what device the visitor is using or where they are located? All of this information can help make decisions regarding the design and development of your website. If you do not have that information about your site, there is no better time to start gathering it than right now.
» Mobile Compatibility
People are browsing the internet from their smartphones. Approximately 30% of internet traffic worldwide originates from a mobile device and 70% of those users only use a mobile device to access the web. It is increasingly more important to pay attention to mobile compatibility when developing a website. In the very least, you want your website to properly load on a mobile device without errors.